By Lorna Roth
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Additional resources for Something New in the Air: The Story of First Peoples Television Broadcasting in Canada
In this chapter, I also explore the cross-cultural as it relates to, and expands upon, the work of Rod Chiasson - a CRTC bureaucrat who, in the 19705, had a vision of circumpolar short-wave radio broadcasting in the Inuktitut languages to all of the Northern countries with Inuit populations. This leads to chapter 7, in which the formation of Television Northern Canada - the First Peoples' and the federal government's solution to distribution problems inherent in its prior policies and practices - is examined.
Foregrounding "national culture" as a force through which to combat this particular form of imperialism, the key debates here have tended to revolve around notions of dependency, dissociation, and sovereignty. Arguing from a Marxist macro-perspective, both Baran and Frank consider development and underdevelopment to be an "interrelated and continuous process, two aspects of a single global process, rather than an original state of existence" (Servaes 1986, 3). Blaming media and economic underdevelopment on factors and nations outside of a developing country itself, they have posited that Western superpowers, through manipulating mass-media infrastructures and content in order to assure a state of dependency, have succeeded in preventing autonomous development and have fostered cultural and electronic colonialism.
In other words, it matters deeply what media representations of ourselves we see reflected back to us. From within this perspective, and through the use of a number of illustrative case histories, I demonstrate that as problematic and complicated as discourses, policies and images of cultural and racial "differences" in broadcasting might be, they have influenced the emergence of a series of culturally distinct, if parallel, participatory development processes in Canada. These could not have been anticipated by governmental policies involving multiculturalism and aboriginal development planning (1971; 1988).