By Mark S. Merkow CCP, James Breithaupt

Merkow, an e-commerce safety consultant with a world monetary companies corporation, and Breithaupt, a undertaking supervisor with a brokerage company, supply options and strategies for corporations with a web presence wishing to guard their very own and their consumers' privateness. They inform the way to layout and enforce a privateness coverage and the way to speak rules to clients. Many checklists, criteria for privateness rights and practices, version guidelines, and lists of privateness advocates are integrated. Annotation c. ebook information, Inc., Portland, OR (

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Extra info for The E-Privacy Imperative: Protect Your Customers' Internet Privacy and Ensure Your Company's Survival in the Electronic Age

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On the other hand, I can’t help but wonder if there might be a serpent in the garden of efficiencies,” said FTC Commissioner Sheila Anthony in her remarks before the workshop, expressing her concerns that buying and selling efficiency could easily introduce unfair or lax business practices, leading to FTC actions or privacy and security problems. S. ps 11/6/01 42 2:43 PM Page 42 E-Privacy Is a Business Priority it more closely should it become necessary. S. Department of Justice jointly published the Antitrust Guidelines for Collaborations Among Competitors as guidance on how to avoid certain problems (see sidebar).

In their public comments following the FTC’s B2B Workshop, Ernst and Young, LLP (E&Y), a leader in helping businesses establish and maintain the infrastructures and practices needed for responsible membership in B2B markets, emphasized the need for a comprehensive and robust self-regulatory framework for industry-wide security and privacy practices, and recommended the FTC help to both develop and establish a gold standard for e-business and use the standard to measure compliance. With these standards, e-business participants will be required to follow four principles for managing customers’ e-privacy expectations: notice, choice, access, and security, for B2B customers as well as your B2C customers.

Ps 11/6/01 44 2:43 PM Page 44 E-Privacy Is a Business Priority price or availability of a product earlier than other members of the marketplace be considered anticompetitive? ) without interfering with the functioning of the site or the marketplace? FTC Warning Signs The FTC has already begun to scrutinize supply-chain trading networks for anticompetitive activities like price signaling (sharing changes in pricing with a select few participants), collusion (two or more buyers ganging up on a supplier to force specific activity), and freezing out competitors.

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